Home Member Dr. Trinh Viet Dzung

Dr. Trinh Viet Dzung

Project Director

Research Focus: Luxury Branding, Communication Effectiveness and Big Data
Project: City Branding Index

Dr. Viet Dung Trinh is the Academic Program Director for the College of Business and Management at VinUniversity in Hanoi. Before moving to Hanoi, he has held an array of positions in higher education, from university teaching to managing joint degree programs, and strategic partnership development for the International University – Vietnam National University in Ho Chi Minh City, with a focus on advancing educational quality and student experience. He continues to maintain a high caliber profile in a wide range of industry sectors, where his extensive industry and research expertise have led to much success. Recent portfolios include FE credit, Honda, and Sabeco.

Dr. Trinh has extensive experience teaching at both the undergraduate and graduate levels in Asia and Australia. His research agenda is centered on premium branding, customer experience design, and marketing technology application. Multiple national and international conferences have included his presentations on marketing, premium branding, and customer experience design. Additionally, he has published widely in journals, book chapters, and other publications.

PEOPLE TALK ABOUT US

Le Minh

Cohort 1 student, CBM

I think at AIC, everyone runs projects with high scale and standards within a limited time but always implements everything properly and effectively. As a student working at AIC, I also learned a lot from not only project knowledge and professional knowledge but also from the teachers’ systematic thinking and coordinated working style. ladies in my office

Ms. Mai Anh Linh

Center Coordinator - Environmental Intelligence

For me, AIC boils down to 3 words:
A – Active
I – Innovative
C – Creative

Le Nguyen Van Anh

Cohort 3 student, CBM

Currently I am a Work-study at AIC. AIC has given us many opportunities in research, report writing, adaptability as well as other soft skills – very useful for my future work. The teachers and colleagues at AIC are very supportive. After working, I not only learned a lot of things but also had many friends and very cute and friendly bosses.

Do Xuan Sang

Cohort 2 student, CECS

To me, AIC is a “quick response” department. I find the projects, seminars or programs that AIC organizes very interesting and useful. In addition, AIC also offers many opportunities for students. I learned many skills such as research and soft skills during the work-study process at AIC.

Ms. Nguyen Thi Mai Huong

Executive Assistant, School Board Office

AIC is a very dynamic and youthful office. Working with AIC members, I always feel the enthusiastic spirit and continuous creativity of everyone here – just like the name Innovation Center.