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Student Research Assistant – Tourism Narrative Development Assistant

Student Research Assistant: 2024-2025

Job Title: Student Research Assistant – Tourism Narrative Development Assistant

Location: Nha Trang/Khanh Hoa, Vietnam

Duration: Flexible (Part-time, with potential for extended work)

 

Position Overview:

We are seeking a creative and motivated Student Research Assistant to assist in developing compelling and inspiring stories for the promotion of Nha Trang and Khanh Hoa as a leading tourism destination. The role will involve researching, crafting narratives, and creating context-specific content designed to engage various target audiences and attract visitors to the region.

This is a unique opportunity for a student to work on real-world tourism marketing projects, where they can explore the city, province, and local tourist attractions, while developing skills in storytelling, market research, and content development. The successful candidate will have the chance to create engaging travel itineraries, build narratives that span multiple days of exploration, and tailor communication strategies to different segments of the tourism market.

Key Responsibilities:

  • Research & Story Development:
    • Conduct thorough research on Nha Trang, Khanh Hoa, and its key tourist attractions (such as beaches, cultural sites, eco-tourism destinations, and local experiences).
    • Develop compelling, informative, and inspiring stories about the region that highlight unique cultural, historical, and natural assets.
    • Create detailed travel narratives that suggest potential 7-day itineraries or other visit durations, incorporating multiple tourist attractions and experiences.
  • Target Market Analysis:
    • Identify and analyze various tourism market segments (e.g., adventure travelers, family tourists, luxury travelers, cultural explorers, eco-tourism enthusiasts).
    • Develop tailored communication strategies and messages for each market segment to effectively appeal to their interests and motivations.
  • Content Creation & Communication:
    • Write engaging content for different media channels, including digital platforms, brochures, and social media posts, using the developed stories and narratives.
    • Help craft visual and written content that resonates with diverse audiences, ensuring the stories inspire and inform potential visitors.
  • Collaborative Projects:
    • Work closely with VinUni’s consultant team, and other stakeholders to ensure content aligns with the overall branding and tourism promotion strategies for Nha Trang/Khanh Hoa.
    • Assist in brainstorming and conceptualizing new ways to present the region’s attractions through storytelling.

Requirements:

  • Academic Background: Currently enrolled in an undergraduate or graduate program in Tourism, Marketing, Communication, Journalism, Business Administration or a related field at VinUni.
  • Skills and Competencies:
    • Strong writing, research, and storytelling skills.
    • Creative thinking and the ability to develop engaging narratives.
    • Interest in tourism, local culture, and travel experiences.
    • Ability to analyze and segment different target audiences.
    • Knowledge of Nha Trang/Khanh Hoa or willingness to explore the region and its attractions.
    • Familiarity with social media platforms and digital content creation.
    • Strong attention to detail and ability to work independently.
  • Language Requirements: Proficiency Vietnamese and English.
  • Time Commitment: Flexible hours, approximately 10-15 hours per week. Ability to meet deadlines and manage multiple projects simultaneously.

What You Will Gain:

  • Hands-on experience in tourism marketing and content creation.
  • The opportunity to explore one of Vietnam’s most popular and dynamic tourism destinations.
  • The ability to contribute to a meaningful project that has real-world impact on local tourism development.
  • Enhance your portfolio with tangible projects in a growing industry.

Application Process:

Interested candidates should submit a resume, a brief cover letter detailing their motivation for applying, a writing sample focused on a tourism destination in Nha Trang – Khanh Hoa that demonstrates their creativity and writing skills, along with a pitch for an original tourism-related story.

Please email your application to Ms. Do Huong Ly at the Agile Innovation Center: aic@vinuni.edu.vn